Top 5 Social Networking Apps on iOS in Italy: Q1 2022

In the first quarter of 2022, Italy's iOS users showed a clear preference for social networking apps. Here, we delve into the performance of the top 5 apps in this category, based on data from Sensor Tower.

WhatsApp Messenger maintained a robust presence with weekly downloads fluctuating between 45K and 102K. The app saw a significant peak at the beginning of the quarter. Active users remained steady, starting at around 10.5M and ending Q1 at approximately 10.5M as well.

Telegram Messenger exhibited a diverse download pattern. Weekly downloads ranged from 33K to 57K, with notable spikes in the first and last weeks of January and February, respectively. Active users also showed a healthy trend, increasing from 3.4M at the start of the quarter to 3.6M by the end.

Facebook had a consistent download rate throughout the quarter, averaging around 30K to 44K weekly. Revenue peaked at about $10K in early January but gradually decreased to around $4.4K by the end of March. Active users hovered around 9.5M, with slight fluctuations throughout the quarter.

Messenger saw a steady download trend, ranging from 21K to 33K weekly. Active users showed a minor decline, starting at 3.9M and ending at 3.7M. Despite the decrease, it remained a popular choice for communication.

noteit - best friends widget experienced a dramatic rise in popularity, with weekly downloads skyrocketing from just 150 in mid-January to a peak of 147K in mid-February. Active users followed a similar trend, increasing from 149 to over 220K within the same period, before stabilizing around 123K by the end of March.

For more detailed insights into app performance, visit Sensor Tower.